Ad of the Day – May 24 (Toronto)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Sid Lee
  • Location: Toronto
  • Client: Moosehead beer
  • Name: “Wild Nights”
  • Category: Film

Why I like it: Levi’s and BBH said it best: “when the world zigs, zag.” In a time where seemingly all beer advertising is rock & roll, dark night clubs, fast action, dudes, babes, and parties…how nice it would be to just…slow it down a bit. Strip the excess away, until all that is left is old friends, a warm summer night, the breeze blowing through her hair, the carelessness of youth, perhaps a twinkle in the eye. Lovingly shot, languidly paced, buoyed by the perfect soundtrack, and expertly signed off by the self-aware contradiction of the tagline (“to wild nights”.) Loved it, and what better way to ease into a lazy Spring weekend?

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