Ad of the Day – May 30 (Oslo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo
  • Client: DNB Bank
  • Name: “Call the bank”
  • Category: Film

Why I like it: Humor is such a great trojan horse into the brain. Hard to pull off, yes – but when you succeed it’s devastatingly efficient, and it even seems so simple! This ad leaves you with a smile, delivers the benefit clearly, and (critically) gets the name of the advertiser into your head, and into your conversations with friends. Think how terrifying this ad must be for the marketing manager to sign off on…no bank setting, no happy customers, no mention of a bank at all until the middle of the ad, no branding until the very end, no logo…etc. And yet…this is the type of ad you would watch again, and pass on, and not immediately reject. Normal bank ads? Not so much. Get noticed, provide something of value (in this case, a chuckle), and then deliver your message and your brand. A great follow-up by DNB to their great George Clooney ad from last year.

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