Ad of the Day – June 10 (Moscow)

Your daily dose of advertising awesomeness from around the world!

before-and-after_aotw

Today’s pick:

  • Agency: Ogilvy
  • Location: Moscow
  • Client: Philips
  • Name: “Before. After.”
  • Category: Print

Why I like it: One of those simple, “why didn’t anyone think of this before?” ideas that work so well. And I can’t quite put my finger on it, but there’s something about the way that this one is executed that forces the eye to linger even after you’ve gotten the message. Good idea, nice tagline, great execution…inspiring work by Ogilvy Moscow.

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