Ad of the Day – July 25 (San Francisco)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Google Creative Labs
  • Location: San Francisco
  • Client: Google Chrome
  • Name: For Bigger Fun
  • Category: Film

Why I like it: “Oh, cool! I want it!” Isn’t that the desired objective for most advertising…the best case scenario? That’s how this one worked on me. There are two halves to the equation: first you have a product that is actually cool and desirable – solving a need, offering a new way to do things, etc. Often you don’t have this, so you do your best to create some sort of relevance and desire. But when it already comes pre-baked into the actual product, as it is here, it’s a beautiful thing. (This is the kind of edge that Apple, Google and others normally bank on for their advertising.) The second half is to touch people emotionally. To make the message feel special, close, human. The casting, the situations, and the minute reactions and interactions that make up this film are all so natural and relatable that you can’t help but be engaged, to feel a part of it. Once the film concludes, your head wants the product, and your heart feels good about wanting the product. A powerful combination!

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