Ad of the Day – August 2 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: New York
  • Client: British Airways
  • Name: A ticket to visit mum
  • Category: Film

Why I like it: Wow…just, wow. I was hooked from the start, was a mess by the halfway mark, and enjoyed every second of the 5 minutes (which is extremely long for a branded video.) What’s the secret? The obvious one is the love that binds moms and sons together…it’s as universal as the air we breathe, and yet it’s obviousness doesn’t make it any less powerful as a driving idea for an ad. But I’d suggest that what makes this one really stand out is the richness…the texture in the way the story is told. From the colors, to his description of his memories, to the spices, to the specific depiction of food, to the lovely accents, to the faces, expressions and reactions of the protagonists, and more. The story is quite plain…but the loving attention to detail makes the final result shine brightly. Manipulative? That’s when a story takes from you emotionally, but doesn’t give you anything in return – and here there is plenty shared and given, so…no, not at all. It’s a lovely video, centered around a sound business strategy, and featuring an appropriate role for the brand. I wish I had worked on this:) Congrats to my colleagues in New York!

2 thoughts on “Ad of the Day – August 2 (New York)

  1. What an emotionally charged video! I couldn’t stop my tears for the next 20 mins after watching the video. Love your site Martin and I am learning a lot!

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