Ad of the Day – August 20 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: Mumbai
  • Client: Skoda
  • Name: Grandma
  • Category: Film

Why I like it: I was mesmerized by this ad. It comes so close to the paradigm of greatness: “a good story, well told, well branded.” Its backbone is plain old storytelling, drawing you in as you helplessly go deeper and deeper into the experience, just as if you were around a campfire listening to a scary story told by your dad. The sparkle is provided by the magnificent, almost hypnotic visual treatment. I hadn’t seen something like this before, so simple and yet so can’t-take-my-eyes-off-it addicting. It reminded me of those Mandelbrot screen savers from way back in the day. A really nice ad, worth sharing. Did they miss a chance at greatness by letting the brand get a little lost in the midst of all this amazing storytelling? Sadly yes…and yet even so the finished product stands out among its competition.

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1 thought on “Ad of the Day – August 20 (Mumbai)

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