Ad of the Day – September 3 (London)

Your daily dose of advertising awesomeness from around the world!

Guardian - run

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: The Guardian
  • Name: Run
  • Category: Print
  • Why I like it: Lovely little ads such as this one make it all look so simple, don’t they? A bright, joyful visual to lure you in. A headline that builds on the image to deliver the message in one fell swoop. Supporting body copy that says what is needed…and no more. And the art direction is amazing. I lack the technical know-how to describe it accurately, but it just looks…crisp. With an elegant and unconventional placement of the logo, a classic typeface, dominant white space, it all adds up. So if it can be so simple, why do we over-complicate so much? Well, in truth it’s only “simple” to truly talented people, if at all. And there are many more ads needed than talented people to make them and clients to approve them. So-called “complication” (process, research, revisions, strategy, testing, tweaking, briefings etc.) is merely a well-meaning attempt to bridge that gap. Because if you don’t get there by sheer talent and inspiration, smarts and grit can go a long way. But, every so often, it’s nice to have a reminder of how “simple” advertising can be.

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