Ad of the Day – September 4 (Johannesburg)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: DDB
  • Location: Johannesburg
  • Client: Airwaves gum
  • Name: Bar
  • Category: Print
  • Why I like it: If there was an “elegance” sub-category in print awards, I would submit this one for consideration. Notice how this ad takes care of the tricky basics so deftly: a great visual hook, an unconventional headline placement right in the middle to deliver the message with power, and an interesting claim born of a product truth (menthol,) brought to life very clearly through the image. But notice also that it is all done with great flair. The art direction, the typeface, the styling, the photographic style, the casting…it’s the attention to these little details that makes the difference between a functional ad, and a finely crafted one that is a joy to see, share and remember. Well done to our friends in South Africa!

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