Ad of the Day – September 12 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Forsman & Bodenfors
  • Location: Gothenburg
  • Client: Volvo trucks
  • Name: The Hook
  • Category: web film
  • Why I like it: When others zig, zag. In today’s world of relentless advancement and innovation in the technique of advertising…there’s something delightfully retro about this web film. It reminds me of ads they might have done in the 60s or 70s. The “torture test” demo, the CEO-as-spokesman, the little details like him wearing a suit and tie, or his Swedish accent, or the interesting single-take shot, or even his charming assurance that “you don’t need to worry.” It’s all so crisp, single minded…and reminiscent of a simpler time in advertising, perhaps?

Bonus content: Another one in this series, called “The Technician”, is also pretty good:

1 thought on “Ad of the Day – September 12 (Gothenburg)

  1. I like this because it is a testament of good client management. I would imagine getting a CEO involved in an exhausting and high risk stunt like this takes a lot of courage, passion and perseverance.

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