Ad of the Day – October 24 (Toronto)

Your daily dose of advertising awesomeness from around the world!

(click on image to enlarge)

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Today’s pick:

  • Agency: Zulu Alpha Kilo
  • Location: Toronto
  • Client: Corona
  • Name: Day of the Dead
  • Category: Print/OOH
  • Why I like it: Anytime you see a print ad that could be blown up, framed, and hung proudly on a living room wall, that’s pretty special. These Corona Ads have it all. They’re timely: in advance of Mexico’s Dia de los Muertos (Day of the Dead), a celebration analogous to the American Halloween. They’re relevant: the skull motif and the illustration style is very traditionally Mexican during this holiday. They’re inspirational: the copywriting is a call to action to go out and live before your time is up! They’re functional: the layout manages to include a large product shot, a headline, a product announcement, and a hashtag…yet all in harmony with each other, all complementing (not interrupting) the design. And finally, they are elegant: not only is the poster beautiful, the design of the cans is gorgeous. And notice where the can is placed…so much better than if it were in the traditional bottom right. Lots of amazing, mature art direction going on! I’m quite impressed, because this brief likely started as a request for a “seasonal promotion point of sale poster” (shudder…) and they managed to turn it into something amazing. Good on them. So…dear Corona, or Zulu Alpha Kilo – what do I have to do to get one of these shipped to China?
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