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- Agency: Try/Apt
- Location: Oslo
- Client: Lofoten (fish burgers)
- Name: Hold the cod
- Category: Web film
- Why I like it: Bring on the silliness. And why not? Fish burgers sound like a dull product to advertise. So you take the creative approach: build a story around the product, personify the brand (in this case, the place town where the brand originates), add a humor, drive the narrative with quirky/interesting characters, don’t be afraid to push into crazy territory – (seriously, don’t be afraid because this is key), and once you hook them, deliver the message clearly and attractively. It’s a clear-cut formula that is easier to recite than to execute. But it’s worth the effort, and the proof is in the result: in this case a wonderfully odd little film from Norway.