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- Agency: Publicis
- Location: Milan
- Client: Jagermeister (liquor)
- Name: Deer Sculpture
- Category: Film
- Why I like it: Much of what we see here is quite standard for the category: beautiful, sophisticated people partying it up. But when there is such parity in the category clichés, even the little details can make your ad stand out. The “Trojan Deer” idea was a fresh touch (the deer is the logo of the brand), and the music and overall art design felt very sleek and modern, giving the brand the right shade of cool. Most of us have not-so-good memories of warm Jager shots in a dorm room somewhere…So re-defining the brand in this more adult, more sophisticated, and “done just right”(eg: drink it very chilled) manner? Very smart. I for one will give them a go, maybe even this weekend? Have a good one, everybody!