Ad of the Day – December 6 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: N/A directed by Ed Morris, produced by Rattling Stick
  • Location: London
  • Client: Greenpeace
  • Name: An urgent message from Santa
  • Category: Filim
  • Why I like it: A good story, well told. What a great idea, taking an oblique approach to something quite familiar. I mean, really – polar bears on a drifting ice floe? Sadly the brain shuts down…it’s been done too many times. A plea for help from a haggard Santa in a dystopian setting? Now you’ve got my attention. As for execution…the choices are spot on. The lighting, the styling, the writing (a delightful mix of somber with touches of dark humor) and the tour de force acting and delivery. Done this way, it almost looks simple.

 Thanks GF for the tip.

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