Ad of the Day – December 11 (Istanbul)

Your daily dose of advertising awesomeness from around the world!

selpak1_aotw

selpak2_aotw  selpak3_aotw

Today’s pick:

  • Agency: TBWA
  • Location: Istanbul
  • Client: Selpak tissues
  • Name: Son, Best Friend, Lottery
  • Category: Print/OOH
  • Why I like it: Argh! This goes right onto the list of “why didn’t we think of this???” Completely charming, and awesome in how simple the idea, writing and art direction are. And yet…it’s deceptively simple…there is lots under the hood on this one. The flowchart layout takes your attention on a journey and doesn’t let go…I think our brains are incapable of not following through from top to bottom…and then starting over to see what the others routes say. You just have to do it. By the time you’re done, the ad has communicated the product benefit, has conveyed product versatility, has entertained, maybe caused a smile…and has planted a seed that might flourish next time you’re shopping for tissues (if you happen to be in Turkey!). Nicely done.

 

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