Ad of the Day – January 13 (Zurich)

Your daily dose of advertising awesomeness from around the world!

findtheteacher01

findtheteacher02

Today’s pick:

  • Agency: BBDO
  • Location: Zurich
  • Client: Nu Schweiz (anti-aging cream)
  • Name: Find the teacher
  • Category: Print
  • Why I like it: When advertisers talk about pushing  the consumer to “act”, most of the time what we mean is to drive them to purchase, or to go to the website, or some other means of getting closer to the sale. The ad is just the stepping stone, and the call to action aims to get you beyond the ad as soon as possible. Well, what if the purpose of the call to action were…to drive you to interact with ad on a deeper level? It’s a bit of an unusual approach, but it works wonderfully in this ad. People love puzzles, and as you accept the invitation to find the teacher, every second you spend on it is a second that reaffirms the product benefit. Quite brilliant, actually.

 

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