Ad of the Day – January 14 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: LOLA
  • Location: Madrid
  • Client: Libero (football magazine)
  • Name: Taking out the Trash
  • Category: Film
  • Why I like it: As the World Cup nears, we should expect an increasing number of soccer-themed ads. Few other topics manage to stir such passion among the common man (and interestingly for us, few other topics are so universal in their appeal – this campaign is very Spanish, but could run anywhere at all.) I love the deft humorous touch of these ads, featuring great writing, spot-on natural acting (which is somewhat rare for Spanish advertising, alas) and capped by a brilliant tagline (introduced with great flourish.) Congrats to the folks at LOLA Madrid!

Bonus content: If you liked this one, here are the other 3 ads in the campaign, in order of my preference: The Ab Machine, Relationship Going Nowhere, and Lunch with Father-in-law

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