Ad of the Day – January 17 (Manila)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Leo Burnett
  • Location: Manila
  • Client: McDonald’s
  • Name: Hooray for Morning
  • Category: Film
  • Why I like it: Both lovely and unpretentious, this ad spoke to me. I hate waking up. The predawn hours seem so harsh and unwelcoming…and yet…slowly as the light seeps through the sky, as the city wakes and gets going, there is a daily sense of optimism and rebirth which can be quite touching. This ad captures that sensation: it’s beautifully shot, paced just right (almost like a slow, reluctant awakening,) and backed by an amazing soundtrack. And because for many people the morning coffee is the exclamation point in this feeling of “ok, let’s go for it!”, the connection with McDonald’s feels real, and it’s pushed just enough but no further. A perfect ad for a sunny Friday morning!

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