Ad of the Day – January 22 (Toronto)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Giants & Gentlemen
  • Location: Toronto
  • Client: Day’s Inn
  • Name: Enjoy your Bizcation
  • Category: Film
  • Why I like it: Wow, loved this. This ad is a rarity, folks. It’s wonderful because of its use of humor, the emotional mis-direction , the weaving of copy into the lyrics…all expertly done to great effect. But what makes it a rarity is that the entire creative idea is driven by an amazing insight. If you think this happens all the time in advertising, think again. We talk a lot about insight, but a finding a good one is harder even than finding a good ad (you don’t need a good insight to have a good ad…) Most of the time what is claimed to be an “insight”, is just an observation of fact. An amazing insight recognizes a behavior that is hidden well beneath the surface. It is different from anything else being said by others. It surprises, delights, elicits a sense of “wow…that’s so true!…” and maybe it even inspires action. A little gem, by a Canadian agency with a very cool name.

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