Ad of the Day – January 23 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BEING
  • Location: Paris
  • Client: Schneider Electric
  • Name: Blow a Fuse
  • Category: Film
  • Why I like it: If you happen to have a temperamental teenage son, this ad will be sweet glory: a sort of harmless, karmic payback. Watch it and you’ll know what I mean. Even if you don’t, it’s hard not to crack a smile. This one is a boring category (home automation app) elevated by a clever idea, and made to soar by flawless execution. The way the boy descends into utter despair…while still latching onto thin hope every time the power comes back on…the operatic track and the slo-motion camera to heighten the drama…the little details like the way he gingerly puts down what he was about to smash a few seconds before…the introduction of the product at the right time, and in the right context to illustrate the features…it all adds up to a magical ad.

Bonus content: If you liked the one above, you’ll like the other ad in this series. It’s hard to do humor right, and so rare to see two ads in a campaign completely nail it (albeit in a different way) The expressions on the boy’s face are priceless.

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