Ad of the Day – February 12 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: The Sunday Times
  • Name: Icons
  • Category: Film
  • Why I like it: Similar to our human love of storytelling is our appreciation for craft. It’s ingrained in us: we appreciate and admire things that are well made. From a meal, to a building, to a mobile phone, to a TV ad. Here is a great example of an idea that doesn’t really take shape until it’s crafted into something special, until the choreography is devised, the steps are rehearsed, and the show is performed. The premise is understood immediately, and then you hang on to see if they can keep it up without “falling”. The delight grows with each transition, and when the end comes and our attention is at its peak – the integration of the brand is logical and satisfying. Lovely work.

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