Ad of the Day – February 21 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Adam&eveDDB
  • Location: London
  • Client: VW
  • Name: Parachute
  • Category: Film
  • Why I like it: The most powerful truths are often those that are staring us right in the face. When it comes to talking about cost, marketers and creatives often prefer to talk about “value” instead, usually contorting the message into crazy positions in order to make the cost more palatable. “You get what you pay for” is such a powerful, universally recognized truth, and yet you rarely see it mentioned. Why? Because, it takes guts and self-assurance to come out and say it (luckily VW has plenty of both.) Of course, it’s not only in the what, but also in the how. This ad is pitch-perfect in its use of humor and simple metaphors to bring to life this truth. A little gem that turns the table of “cost-apologists”…well done! 

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