Ad of the Day – April 30 (Hamburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt
  • Location: Hamburg
  • Client: LEGO
  • Name: The whole force
  • Category: Film
  • Why I like it: It’s so hard to try and understand what makes humor work, but one of the often quoted rules is “don’t tell me how funny you are, just be funny.”The difference between telling and being is often a chasm, but here LEGO nails it. The spot is deceptively simple, but it manages to capture the fun, the playfulness, and even the miniature menace of the Darth Vader figurine. Major productions often fail to tickle the funny bone, and then a little ad like this comes around and reminds us that sometimes the simple answer is the best one.
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Ad of the Day – April 24 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Remo
  • Location: Madrid
  • Client: Bosch
  • Name: Silence
  • Category: Film
  • Why I like it: Back in the old days of advertising, if your product had a unique feature all you had to do was show it – hence the birth of the “demo”. Very soon afterwards this became boring, and creatives ever since have been dreaming up imaginative ways to demonstrate product features, using humor, exaggeration, metaphors, logic, science…anything and everything to engage and convince. I love this example from Spain – it gets the job done incredibly well, with a great sense of humor (and notice they manage to sneak in a second demo into the ad…without overshadowing the main message. Wow!) 

 

Ad of the Day – April 23 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: SS+K
  • Location: New York
  • Client: HBO GO (a service that let’s you stream HBO on a mobile device)
  • Name: Awkward family viewing
  • Category: Film
  • Why I like it: Capturing a real, fresh insight that hasn’t been used to death before…yet is completely universal…that is wonderful to behold. The humor that comes from it has texture and high relevance, because people recognize it as part of their own experience. And when all of this is credibly wrapped around a call to action or product benefit, why then you’ve got an ad that really works. I hadn’t heard of this agency, but what fantastic creativity for a fantastic brand. Well done!

Bonus content: If you liked the ad above, do yourself a favor and watch some of the others here. It was hard to pick just one to share!

 

Ad of the Day – April 22 (Antwerp)

Your daily dose of advertising awesomeness from around the world!

tnthospital_aotw

Sumo

tntelevator_aotw

tntgarden_aotw

Today’s pick:

  • Agency: Duval Guillaume
  • Location: Antwerp, Belgium
  • Client: TNT (channel)
  • Name: Hospital, Sumo, Elevator, Eden
  • Category: Print
  • Why I like it: Advertising campaigns have a life span. A big percentage of campaigns are in their fragile beginning stage, like the first season of a tv series. Still trying to find out what they’re about, trying to establish the solid footing and groove that will give them the chance at a long life. A smaller percentage are the veteran campaigns, slowly fading away, still benefiting from familiarity and occasionally cranking out a great “episode”, but clearly on a gentle and well-earned downward glide. In the middle are those campaigns that are in the sweet spot. Self assured, clear in what they are about, effective, well liked, and incisive…all seemingly with little effort. They are in the zone. Such is the case with this TNT campaign from Guillaume Duval, making us “…imagine how life becomes more interesting when you add some drama to it.” I loved these ads. Simple, sweet and self-assured. More, please!

 

Ad of the Day – April 21 (Auckland)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: FCB
  • Location: Auckland
  • Client: A.S. Colour (clothing store)
  • Name: A.S. Colourmatic
  • Category: Ambient
  • Why I like it: For all the undeniable promise of technology, it’s still somewhat unusual to see a high-tech installation that closes the loop so well. Far from being self-obsessed with the technological “wow” factor, this one is based on a real insight in the category (we all default to the same neutral, boring colors) and puts the technology to use to change that behaviour. Of course what is most crucial is that this happens at the store, and so the fun moment is connected with a compelling opportunity to buy. And thus the loop from insight, to action, to sale is closed. Solid!

 

Ad of the Day – April 17 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DLV BBDO
  • Location: Milan
  • Client: Sogni d’oro chamomile tea
  • Name: Don’t drink and drive
  • Category: Film
  • Why I like it: Wow. What a great example of a standard product benefit elevated into something interesting and almost artistic, via an inspired idea and fantastic execution. There is magic in the creative process…it’s often difficult to describe, but you know it when you see it. The idea of including a kid and staging what seems like a car accident at the center of a “don’t drink and drive” ad, that’s magic. The way the camera moves and gives us visual cues…yet manages to pull the tension back before we truly get concerned…that’s magic. Lots of it at play here in this wonderful little spot from Milan.

 

Ad of the Day – April 16 (Stockholm)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Doe Blomberg Gottberg
  • Location: Stockholm
  • Client: Fjalfill (milk products)
  • Name: More night skiing for the people
  • Category: Ambient
  • Why I like it: This idea may seem simple, but it’s quite brilliant in the way it ties together all of its components. The brand role is clear, as a sponsor of enjoyment in the mountains. The payoff to consumers is clear, by giving them more time to ski. Even the “ask” from the consumers is something that gives back – it allows them to do something fun in an otherwise dull moment. In our industry we tend to take for granted that consumers will care, or want to engage…the reality is that we must dig deep to find those activities that are truly “win-win”, as this one is. On a separate note, I love the tone of the video when it states proudly that this was an offline activity. I guarantee this will catch the attention of the judges at award shows, whose minds will have been bombarded with a million cases trying to out-digital one another. This short video shows a keen understanding of who its consumers are, both during the live event and during the judging period. Wonderful job.

 

Ad of the Day – April 15 (Berlin)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt/Spree
  • Location: Berlin
  • Client: NBC Universal Channel
  • Name: It’s the extraordinary ones that interest us
  • Category: Film
  • Why I like it: (Watch the ad first, before you read this) Ha…that’s great:) Very clever, very funny, very engaging, and all in service of a well-defined benefit: a channel that focuses on the “extraordinary”. As for the visual device/joke that makes this ad ..I’m surprised we don’t see it more often, because it works so well, and causes such impact when the visual reveal inevitably arrives. Very well done, and a fitting metaphor for what our advertising should aspire to: do we want to be the couple debating the bruschetta…or the other option? After all, only the extraordinary captures the imagination of consumers.

 

Ad of the Day – April 14 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: ALMAP BBDO
  • Location: Sao Paulo
  • Client: VW
  • Name: Kombi Last Wishes
  • Category: Film
  • Why I like it: A wonderful, wonderful short film commemorating a momentous event in automotive history…the manufacture of the very last VW “Kombi”. For a vehicle nearly as ubiquitous and culturally relevant as its beetle-shaped cousin…how do you mark such an event, and hit the right tone? This film is how. We’re shown a wonderful retrospective on the history and some of the very real lives this van touched along the way. But what really sets the film apart is that it manages to be imbued with the personality of the van, in a way that I wouldn’t have thought possible. It personalizes the vehicle and fills the film with cheery, forward-looking optimism. The end is both respectful of the past, pragmatic about the present, and doggedly optimistic about the future. The last line is…sublime. Hats off to my friends at ALMAP BBDO for living up to the legend of the Kombi!

 

Ad of the Day – April 8 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak butter
  • Name: Adventure Awaits
  • Category: Film
  • Why I like it: Lurpak and W+K have been doing amazing, imaginative, category re-defining work for a few years now (click here and here to see previous efforts featured on Ad of the Day) So what to add…other than my appreciation that they continue to raise the bar, pushing beyond convention to produce work that is half advertising, half film, half entertainment and all brilliance. If you’re a food lover, or someone who loves to cook…would this stand out during a commercial break? You bet it would. It’s an example of a fairly commoditized product completely elevated by the way it reaches you via communications. It doesn’t always work this way, but when it does, it works wonderfully well. More of this, please!