Ad of the Day – April 8 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak butter
  • Name: Adventure Awaits
  • Category: Film
  • Why I like it: Lurpak and W+K have been doing amazing, imaginative, category re-defining work for a few years now (click here and here to see previous efforts featured on Ad of the Day) So what to add…other than my appreciation that they continue to raise the bar, pushing beyond convention to produce work that is half advertising, half film, half entertainment and all brilliance. If you’re a food lover, or someone who loves to cook…would this stand out during a commercial break? You bet it would. It’s an example of a fairly commoditized product completely elevated by the way it reaches you via communications. It doesn’t always work this way, but when it does, it works wonderfully well. More of this, please!

 

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