Ad of the Day – April 17 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DLV BBDO
  • Location: Milan
  • Client: Sogni d’oro chamomile tea
  • Name: Don’t drink and drive
  • Category: Film
  • Why I like it: Wow. What a great example of a standard product benefit elevated into something interesting and almost artistic, via an inspired idea and fantastic execution. There is magic in the creative process…it’s often difficult to describe, but you know it when you see it. The idea of including a kid and staging what seems like a car accident at the center of a “don’t drink and drive” ad, that’s magic. The way the camera moves and gives us visual cues…yet manages to pull the tension back before we truly get concerned…that’s magic. Lots of it at play here in this wonderful little spot from Milan.


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