Ad of the Day – May 21 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Les Gaulois
  • Location: Paris
  • Client: Hop! (airline)
  • Name: A not so ordinary call
  • Category: Film
  • Why I like it: People say they don’t like to be manipulated by advertising. But it’s not quite true. Nobody likes to be manipulated roughly, or crudely, or unfairly. It’s an awful feeling when an ad wrenches something away from you brusquely (ie your emotions) without giving anything back in return, or without any sense or reason. But if it’s done with class, with a deft touch, if I get something back in exchange for my emotions, if the brand has a relevant place in the midst of all of this…then by all means, please go ahead and manipulate! Who after all doesn’t like to be made to feel something? I loved this video. You can see where it’s headed very soon. And it takes its time in getting there, perhaps a bit too long. And yet, the payoff is joyous, genuine, and affecting. And critically, the brand’s message and role is completely credible and compelling. And thus a perfect circle is closed: I receive a joyous emotional release and the brand gets my attention and appreciation. Three minutes well spent, all around!

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