Ad of the Day – May 22 (London)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: VCCP
  • Location: London
  • Client: O2 (an arena in London)
  • Name: Conquer the summit of London
  • Category: Print
  • Why I like it: Of all the tools in a creative’s toolkit, one not commonly mentioned is beauty. Perhaps because it’s difficult to quantify or describe – it’s the type of thing you know when you see it. These days much of design involves intricate CGI that can render mind-blowing images and effects. But for my money, there’s nothing like the classic, retro look. It’s not only beautiful but quite disruptive because of how different it is visually. I lack the training to describe it, but everything in these print ads works wonderfully to communicate the message with class, clarity and distinction: from the lines, to the colors, typography, to the dynamism of the layout, angling of the lines, and overlapping shapes…it just works. If an ad is beautiful enough that it could go up on your wall, that’s a very good thing. These easily pass the test.

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