Ad of the Day – June 3 (Paris)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: Publicis Conseil
  • Location: Paris
  • Client: Paris Zoo
  • Name: Wildlife is back in town
  • Category: Print
  • Why I like it: I’ve seen quite a few ads for zoos, and they’re normally colorful, high energy, fun and graphically “loud”. Not this one. Leave it to the French to bring in loads of subdued class, in a campaign that is fit to be hung up on a wall. Dig a little deeper and you’ll see that beyond just beauty and class, these ads are perfectly crafted: The visuals are pleasing to the eye while conveying a jarring “twist” that draws you in. The headline is a crisp and clear conveyance of the main message…and the image itself brings to life both of its elements (the city, and the animals). The art direction (including the black and white palette and loads of white space) contribute to the dignified, Parisian look. A real gem of an idea, masterfully executed.

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