Ad of the Day – September 4 (Oslo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: SMFB
  • Location: Oslo
  • Client: Freia Chocolate
  • Name: A little help of Norway
  • Category: Film
  • Why I like it: This chocolate represents a little bit of Norway…so how striking that they bring this to life so powerfully through a film set in…New York City! But therein the brilliance: sometimes the wistful absence of something can be felt much more powerfully than its presence. Alas, that’s why this ad should have ended at the 1:02 mark. The final scenes back in Norway, while nice enough, feel a little bit like someone lost their nerve during the script approval process, and asked to tack them on for the sake of comprehension, doesn’t it? Should have stuck with the initial instinct. Overall a really nice film, cast perfectly (does that guy look like a Norwegian fashion designer living in NY or what?), shot beautifully (there were so many stories and sub-plots buried within the initial vignettes!), and paced expertly (Imagine this ad as a 30…impossible to pull off. Some stories need time to build, or they fizzle emotionally.)

2 thoughts on “Ad of the Day – September 4 (Oslo)

  1. I like this very much. Don’t have issue with 1:02 and beyond. I kinda get that it serves as the contrast. The comforting familiarity of home vs the indifferent excitement of a foreign place. The execution was brilliant in showing this contrast. From the pace of the scenes to the soundtrack to the facial expression of the actor. I could smell the difference in the air of NYC and Norway just watching this. What i felt was a bit unnecessary though was the first 4s. Should have just started at NYC. Not so sure about the sign off of ‘Find joy in the simple things’. Its the JOY that i’m not sure about. I don’t get the sense that JOY was what he found. More like a sense of belonging, familiarity, comfort, ease….or all of these but definitely not JOY.

    • Hi Calvin – Thanks for commenting. I’m totally with you on the beginning part, it wasn’t really necessary. I love your pov on the end part, it rings true. I felt it diluted the focus on the brand just a bit (because by the time the ad ends you’ve kind of forgotten about that climactic moment when he discovers the chocolate,) but you’re right that it clarifies the contrast and it’s handled very nicely.
      Cheers!
      Martin

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