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- Agency: SMFB
- Location: Oslo
- Client: Freia Chocolate
- Name: A little help of Norway
- Category: Film
- Why I like it: This chocolate represents a little bit of Norway…so how striking that they bring this to life so powerfully through a film set in…New York City! But therein the brilliance: sometimes the wistful absence of something can be felt much more powerfully than its presence. Alas, that’s why this ad should have ended at the 1:02 mark. The final scenes back in Norway, while nice enough, feel a little bit like someone lost their nerve during the script approval process, and asked to tack them on for the sake of comprehension, doesn’t it? Should have stuck with the initial instinct. Overall a really nice film, cast perfectly (does that guy look like a Norwegian fashion designer living in NY or what?), shot beautifully (there were so many stories and sub-plots buried within the initial vignettes!), and paced expertly (Imagine this ad as a 30…impossible to pull off. Some stories need time to build, or they fizzle emotionally.)