Your daily dose of advertising awesomeness from around the world!
- Why I like it: It would have been so tempting to just rely on the gameplay action (which is stunning), or the celebrity (featuring biggest soccer star in the world), or the special effects (high-end cinematic flourishes.) But…no. Instead, they combined ALL of those elements seamlessly, and wrapped it around a completely innovative creative/visual device which shows everyday “you” being put in the middle of the game. The crescendo towards a climatic finale is expected…the surprising twist is the way in which everyday people (and by extension,you) are brought into the heart of the action. A heart-pounding piece of work.