Your daily dose of advertising awesomeness from around the world!
- Agency: Leo Burnett
- Location: London
- Client: McDonald’s
- Name: 40th Anniversary: Just-passed-test drive thru
- Category: Film
- Why I like it: The CCO at my previous agency says that the right music can give you up to 80% of the effect in a film. This lovely 30 second film manages to combine slapstick humor, sweet nostalgia, budding romance, and a sense that McDonald’s is a brand that is woven into the fabric of our lives. All in 30 energetic, meaningful seconds. Now turn off the volume and view the ad again. What a difference: the film becomes a nicely shot slice-of-life vignette, and not much more. Music can be such a shortcut to the heart, bypassing every rational filter along the way. Messages that wield this tool with flair have a huge head start.