Ad of the Day: October 8 (Sydney)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: McCann
  • Location: Sydney
  • Client: Corelle (dinnerware)
  • Name: The Tipsy Hostess
  • Category: Film
  • Why I like it: These ads (this one above is part of a series, do watch the other two) are oddly compelling, like a slowly developing train wreck that you can’t avert your eyes from. I’m sure it tickles the same part of the brain that makes a hit of shows like “Housewives of New York/LA/etc.” Expertly executed with amazing casting, acting, storytelling and editing. And in the midst of this…gently, almost subliminally, the product and product benefit are woven in so effectively! You’re completely hooked by the action, and when the tagline comes and focus shifts to the product, the message hits home with a powerful logic and you’re left thinking “wow, that was kinda weird, but kinda cool!” Loved it.

 

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