Ad of the Day: October 9 (Kansas City)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: VML
  • Location: Kansas City, MO
  • Client: Wendy’s
  • Name: #BBQ4MERICA
  • Category: Film
  • Why I like it: When in doubt, there are a few “Hail Mary” type of devices that can take your work to another level. Music is definitely one. Humor, pop-culture, nostalgia, and celebrities can also work great – as we see in this film for Wendy’s. It’s a risky proposition because if you’re one degree off it just doesn’t work. But for a certain demographic (Ralph “Karate Kid” Macchio, I used to worship you, man! where have you been?!) this one works wonderfully. What’s most admirable here is that that they didn’t rest on their laurels once they sold the idea or secured the celebrities. The difference between good and great is in their pushing beyond and really going for it – that’s where the little killer details are born (Steve Austin wiping away a tear, Ralph Macchio’s caption, the wonderful spelling of the hashtag, etc.)

 

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