Ad of the Day: October 17 (Nairobi)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Nairobi
  • Client: Sprite
  • Name: Bill the Billboard
  • Category: OOH
  • Why I like it: This is the first time I’ve seen an outdoor board that truly comes “alive” with a distinct personality of its own. The key here is what this does for the brand: instead of showing you “cool” and hoping you’ll associate it with the brand…the brand (speaking through the billboard) acts coolinstead of urging bystanders to “obey you”, it obeys its own instinct. It’s the old “show me, don’t tell me” maxium. Bill Board speaks with a casual, easy confidence that does more to convey the brand’s emotional benefit than hundreds of refreshing visuals of “cool urban teens on skateboards”. Fantastic. Big congratulations to my Ogilvy colleagues in Nairobi for the first ever Ad of the Day from Kenya!

 

1 thought on “Ad of the Day: October 17 (Nairobi)

  1. Hey, Joe is back. Hope you miss my comments, I didn’t miss any one of your blogs though. : )
    Imagine you are in a crowded noisy room, how to get the attention of everyone? Talk louder, or you can just simply smash a cup. This one definitely choose the second one, using a creative and intrigue method to “smash the cup”.

    Another thing I would say it’s so great is about the cost. How much it would cost to make this content? I really think it’s way much cheaper than those fancy film. It’s like a leverage, cheap, effective, and most importantly, IT JUST WORK.

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