Ad of the Day: October 22 (Stuttgart)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Leithaus Filmproduktion
  • Location: Stuttgart
  • Client: LBS (Financial Services)
  • Name: Wet dream
  • Category: Film
  • Why I like it: Oooh, I love this ad to death. It’s like a mildly deranged dream sequence, hyper-produced to such a detail that it starts to cross the barrier between moving picture and still image (it’s very rare that you want to re-watch an ad and pause the image so you can take it all in…there is so much to look at!) How does something like this even get made? It’s a jaded world, but I’d like to think that work like this only happens when people trust and fully let go. It can’t be done by committee because the vision is so singular and unique…you have to hire some talented people, set them up for success, and then get out of the way. When it works, it works oh so well.

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