Ad of the Day: October 23 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Colossal Media
  • Location: New York
  • Client: Perrier
  • Name: Inspired by street art
  • Category: packaging/web film/ooh
  • Why I like it: It’s a great time to be in this business, especially for those with an ambitious, creative, action-oriented mindset. It used to be that packaging design, outdoor, street art, on-site activations and film were all completely separate items within a broader “creative industry” umbrella, for good and sensible reasons. And to most marketers, they still are. But to companies with a progressive mindset, it doesn’t have to be this way. Take a look at what Perrier has done – on the surface it’s a limited edition label re-design which you (hopefully) will notice when you see it on the shelf. But dig a little deeper and a whole program emerges which multiplies the opportunities for consumer engagement (have a look at the other videos to see what else they did), and puts the brand right at the core of a global, urban creativity design movement. Fantastique.

 

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2 thoughts on “Ad of the Day: October 23 (New York)

  1. Quote “One things about this business is basically you can manufacture any kind of feeling you can to your audience.” Mary Wells in Art & Copy. This is just another perfect example of how advertising and pop art culture interact with each other.

    Can you imagine any kind of Soda water is cooler than Perrier? Advertising makes it taste better, even it’s just plain soda water.

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