Ad of the Day: October 24 (Istanbul)

Your daily dose of advertising awesomeness from around the world!

Smart - Oct 24

Today’s pick:

  • Agency: Alice BBDO
  • Location: Istanbul
  • Client: Smart Car
  • Name: Be lucky, be Smart
  • Category: Film
  • Why I like it: This charming ad for a little care manages to get the little details just right. The art direction, the use of color, the unspoken narrative, and so much more. The resulting effect is brilliant: you’re jolted into attention, then very cleverly (and not by accident!) your eye is taken from top left, to the middle, to the car, to the tagline on the bottom right, and then back to the middle. You do so with full attention, and at each step your brain uncovers an extra part of the “narrative/puzzle”, until it all comes together in a satisfying “aha” moment. It’s a risky approach (most print ads put the gag right in your face, this one takes a chance and visually lays out a path to be followed – if any little detail is off…the thread is broken.) But with risk comes reward, and I think they really nailed it.


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