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- Agency: W+K
- Location: London
- Client: Honda Civic type R
- Name: A double sided story
- Category: Web Film
- Why I like it: There’s cool, and then there’s advertising cool, and this one is definitely the latter. It’s cool with a purpose. Branded, purposeful cool. So you need to introduce an “evil twin” variant of a popular family car? You want to communicate this duality in a way that catches the attention and gets talked about? Heck, you even would like for people to remember the letter “R” if possible? Well, here you have it. A nice story, shot expertly two times over, delivered through an innovative, blow-your-mind, forced-engagement use of the media channel. A wonderful combination of strategy, creative idea, execution, and media delivery – the likes one rarely sees. More of this, please!