Your daily dose of advertising awesomeness from around the world!
- Why I like it: Sometimes it feels like they’re playing with a loaded deck. Guinness, Irish pride, sponsorship of home nations rugby…it all seems so perfect together that the ads practically write themselves, right? Wrong. Any good creative team could maybe come up with a good advertising cocktail using these ingredients, but the real magic comes from the little details, and that takes tons of talent. The precise storytelling, the way the film focuses as much on the faces of the fans as on the action in the pitch, the dramatic use of special effects, the black and white cinematography that so subtly ads to the branding, the stirring score, and more…each of these decisions made correctly, are what make the difference between good enough and great. Because good enough is not good enough.