Your daily dose of advertising awesomeness from around the world!
- Why I like it: Mojo. Momentum. Being on a roll. I’m not talking about sports…I’m talking about brands. Airbnb has it of late. When you see good work popping up – different ideas, different mediums, different locales…but a lot of interesting, disruptive stuff from the same brand – then you know that something is afoot. These things don’t happen by coincidence: almost always there is a central marketing figure that has a vision and the means to go after it. Like moths to a flame, the best creative talent is instantly drawn to gifted marketers that talk the talk and walk the walk. The output is creative success, followed by commercial success. In the case of Airbnb, they have the good luck of now having that gifted guy to set the vision…the same guy who most recently took Coca-Cola to the top of the marketing world. Watch this space!