Ad of the Day: December 11 (Wellington)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Clemenger BBDO
  • Location: Wellington
  • Client: New Zealand Transport Agency
  • Name: Local Legends
  • Category: Film
  • Why I like it: Engaging storytelling, with a purpose. It’s simple as that. The characters here are so richly painted, so quickly…it’s as if there is a full, real universe happening around these people, and we just happened to get a peek at a 2 minute sliver of it. It hooks you from the beginning, and it delivers the message with exactly the proper tone. By the way, anti-drunk driving might sound like an easy assignment, but when you get into it I’m sure you’ll find that it has been already done a million different ways, and most of them flop. And yet this client/agency combo has been doing exceptional work for the last few years (look them up,) always hitting the right tone in a fresh and different manner. Pretty amazing. 

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