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- Why I like it: Hook them in quickly, build entertaining momentum to draw them in further, and deliver your line during the climax, which will have your brand seamlessly woven into it. Somewhat easy to describe, hard as hell to pull it off. But they sure do here. I love the line “life doesn’t come to you, so go to it.” It’s such a perfect call to action: it feels real, it’s inspiring, and it brings to life the role of the brand in a very credible way. But you can’t just toss it out there and hope people care. That’s where the entertainment comes in. From the music, to the pace, to the humor and more, everything about the first minute has you leaning in all the way into the punchline. Expertly done.