Your daily dose of advertising awesomeness from around the world!
- Agency: N/A (Produced by Unit9)
- Location: London
- Client: Casio G-Shock
- Name: Five Minutes
- Category: Interactive Film
- Why I like it: Is it advertising? Well let’s see: There is a story being told. There are multiple elements which grab your interest and keep you engaged. The product/ brand plays a central role in the action. It leaves you with a good feeling for the brand, and a sense that your time and attention were not wasted. Sure sounds like advertising to me, and of the good kind! The fact that the experience feels like a cross between a video game and a movie is just proof that innovation is the lifeblood our industry, and we have more outlets than ever to reach consumers with great ideas that sell.