Your daily dose of advertising awesomeness from around the world!
- Why I like it: For those still feeling the hangover from the extravaganza that is Super Bowl advertising, here is an antidote. A couple of short and sweet 15 second ads that distill a commercial down to its very TV essence. How to get there? You find an truthful, relevant insight about a product (real life doesn’t allow you to be slowed down by a cold) and you turn it into an interesting, catchy creative idea (“Dads/Moms don’t take sick days”.) You then build a clever hook that disarms you and brings you in (the boss/child misdirection) and bam! you deliver the message to a receptive audience. In and out in less than 15 seconds. The hardest thing to do in advertising is to make this look so easy. Wonderful job.