Ad of the Day: January 30 (London)

Your daily dose of advertising awesomeness from around the world!

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Click here to go to the web site

Today’s pick:

  • Agency: N/A (Produced by Unit9)
  • Location: London
  • Client: Casio G-Shock
  • Name: Five Minutes
  • Category: Interactive Film
  • Why I like it: Is it advertising? Well let’s see: There is a story being told. There are multiple elements which grab your interest and keep you engaged. The product/ brand plays a central role in the action. It leaves you with a good feeling for the brand, and a sense that your time and attention were not wasted. Sure sounds like advertising to me, and of the good kind! The fact that the experience feels like a cross between a video game and a movie is just proof that innovation is the lifeblood our industry, and we have more outlets than ever to reach consumers with great ideas that sell.
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Ad of the Day – March 21 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DLVBBDO
  • Location: Milan
  • Client: Yamaha MT-07 (motorcycle)
  • Name: The Dark Side of Japan
  • Category: Film
  • Why I like it: A beautifully executed anime film, thick with atmosphere and drama, revved forward by the motorcycle itself. Fantastically, deliciously different! Now, for a large group of people, this approach may be boring or strange – the visual hook just won’t work. So be it. For others (like me) the approach is so interesting that you’re lured in and made to care about something you weren’t really thinking about (motorcycles). And for fewer still, this will be an amazing, meaningful intersection between what they love (motorcycles) and what they’re attracted to (this type of visual treatment.) It’s that simple: Knowing the target well, and going at them with something so compelling, crafted, and different that it simply overwhelms them, while luring in bystanders that may become the future target.

Ad of the Day – March 14 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Why I like it: Epic indeed. One of the oldest narrative devices (“the journey”) becomes a lovely little film that celebrates camaraderie and an adventurous approach to life. I was worried that the brand linkage was going to be weak, but the end delivers it well (given that Jagermeister is a social drink to be drunk very cold…the connection is credible enough to stand.) A word about the near magical-effect that music can have: watch this again with the volume off and imagine the ad with a rock and roll track. All of a sudden it’s a “bro” booze ad, and it loses 90% of its power. Listen to it again and realize how epic this track is, how it shapes the narrative perfectly and gives it real depth…it’s 50% of the impact of the ad, easy. Amazing. 

Ad of the Day – March 13 (Singapore)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: Singapore
  • Client: IKEA
  • Name: Frank the Cosplayer
  • Category: Web Film
  • Why I like it: Ah yes, storytelling. A skilled advertiser’s best friend, and a trusty antidote to the inherent dullness of our sales pitches. I mean, let’s face it: Despite a brand manager’s conviction, IKEA storage solutions are boring. Despite a creative’s conviction, taking a person’s room and transforming it to his surprise and delight is still boring. Enter storytelling…NOW we’re interested, now we lean forward! As the story unfurls, our brain’s ad-blocker defense drops, and what follows is a beautiful thing: the mind is stimulated, the message is delivered, the brand is subconsciously credited with the entertainment, the consumer leaves knowing a bit more about a certain cosplay-crazy Singaporean, and next time they look at their own messy room, the thought “IKEA” is likely to pop up. Everybody wins. Now that’s a great story.

Ad of the Day – March 7 (Stockholm)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Akestam Holst
  • Location: Stockholm
  • Client: Apotek (hair products)
  • Name: TSubway
  • Category: OOH
  • Why I like it: “OOH” paints a very clear picture in the mind, normally a rectangular billboard or poster. But the most creative examples of the medium almost always find a way to break this boundary. They transcend the presumed physical limitations and interact with the surroundings and the consumer (often engaging multiple senses.) This one from Sweden might feel a little bit like a gimmicky or one-off at first glance, but it’s actually rock solid: perfect integration of the brand, the product benefit, the physical environment, and with an impossible to miss interactive hook. In a couple of years this will be commonplace…giving creatives yet another way to bring an idea to life. Have a good weekend, everyone.

Ad of the Day – March 5 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Why I like it: There’s something irresistible about a good prank video. It’s the reason why gags/prank/bloopers have been a reliable source of entertainment for decades, and probably why they’re still today a very reliable source of viral web videos. But you have to do them right – it has to hit the right tone because on either side of the fine line there is either boring content, or manipulative content. This one gets it right. Once you start watching it’s hard to stop: it’s a great mix of celebrity (Jeff Gordon is a very famous race car driver in the US), voyeurism, action and humor. Enjoy. 

PS – This one has a bit of a history as it references back to an earlier prank (click here to see it)

Ad of the Day – February 27 (New York)

Your daily dose of advertising awesomeness from around the world!

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You can access the actual web site by clicking here.

Today’s pick:

  • Agency: Mccann
  • Location: New York
  • Client: Cuervo (tequila)
  • Name: Cuervo is 250 years old
  • Category: Website
  • Why I like it: Storytelling-driven website design. Who would have thought it would work so well? Normally when it comes to web design one thinks of functional things, like user experience, and some more emotional (yet still technical) things like aesthetics, typography, color palette, etc. But…story? That’s reserved for the content, if at all – right? Well, here is an example where it plays a central role in the design, and boy does it work. It communicates the long history of the brand, its philosophy, its tone, and of course its products and much more…all in a story-infused style that keeps things delightfully interesting. Big fan.

Ad of the Day – February 26 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: ?
  • Location: Los Angeles
  • Client: Vans (shoes & apparel)
  • Name: Living off the wall
  • Category: Documentary series
  • Why I like it: You’re a brand that has something to say to a loyal audience. Years ago perhaps you would have spent it all on a 30 second tv ad and a 12 week media plan. An all-or-nothing gamble. Today, the world is your oyster. The end game has evolved from ad to content, and thus the opportunity for a brand to be present and meaningful has stretched to 365 days out of the year. What Vans has done is just one amazing example. They’ve shot a documentary series that brings to life the soul of the brand through the lives and experiences of its fans. It’s interesting, compelling, ownable, and has a point of view – something that is very hard to achieve in a 30s tvc. Above is only the trailer of the series, but I urge you to check out the web site by clicking here (it’s gorgeously designed!) and some of the episode videos, shot from LA, to Russia, to China. TV is still king and should be respected. But thinking “content” has freed the minds of creative agencies around the world, and this is a great thing.

Ad of the Day – December 4 (New York)

Your daily dose of advertising awesomeness from around the world!

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Click here to go to the site, or go to this link: http://video.bobdylan.com/

Today’s pick:

  • Agency: Interlude
  • Location: New York
  • Client: Sony Legacy (recording publisher)
  • Name: Like a Rolling Stone
  • Category: Web video/interactive experience
  • Why I like it: I firmly believe that content is king, on and offline. Technology is attractive and it enables, but among all the noise and hype there is little of it that truly breaks through and offers a new way of doing things. But…there are exceptions…and they should be celebrated. Here is one: you really have to see it, so click on the link above. Of course content is still king (the song is a classic, easy to listen to, etc.) But the technology allows us to immerse ourselves in the experience…without disrupting the music. About the most interesting music video I’ve seen in a while, really, really cool. By the way, those are all actual TV stars from the real channels (they did a special cameo for use in the music video)

 

Ad of the Day – November 28 (Amsterdam)

Your daily dose of advertising awesomeness from around the world!

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To access the web site click here, or go to lifesizemessi.com

Today’s pick:

  • Agency: W+K
  • Location: Amsterdam
  • Client: FIFA 14
  • Name: Life-size Messi
  • Category: Web site
  • Why I like it: It seems so quaint…once upon a time not so long ago, companies and products debated whether or not to even have a web presence at all, and talked about how being online gave you an advantage of awareness and an opportunity to engage with the consumer. Today, having a website is a given, but the benchmark for engagement is so high, that on some level I’d bet 9 out of 10 web site efforts are a waste of time – their mediocrity makes it engaging only to the development team and their family members. To really capture the imagination of consumers, the benchmark is pretty much “something super cool that I’ve never seen before”. That’s a tough benchmark! This one hits it. They create a life-size digital Messi in astonishing detail, it’s a little spooky actually. Lovers of the game will spend minutes “interacting” with this creation, and will naturally detour to learning about the equally amazing life-like characteristics of the 2014 version of this popular video game. Super cool, and I’ve never seen something like it before. That’s what it takes, so well done to the folks at W+K Amsterdam for pulling it off!

    Bonus content: The TV ad is also pretty cool