Ad of the Day: February 6 (Reykjavik)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Quiver
  • Location: Reykjavik
  • Client: Adalskodun Auto Inspections
  • Name: The Cliff
  • Category: Film
  • Why I like it: It’s amazing how irresistible a good story is. People often refer to advertising as an intrusion, but really they’re just talking about bad or mediocre advertising. Good advertising, as rare as it is, is enormously interesting and magnetic. The little details in this one (the casting, the music, the type of car, the sandwich, the window handle, the cinematic references) make this an enjoyable minute of anyone’s time, even overcoming the fact that it’s all quite predictable. And because  the connection to the brand is credible and woven it at the right time, the whole thing connects. Nicely done, and congrats to our first selection ever from Iceland!