Ad of the Day – April 25 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Mumbai
  • Client: Mentos Sour Marbles
  • Name: “Blackboard”

Why I like it: What can I say…I hate this ad…in a good way! I mean, I can barely watch it more than one time. But will it be remembered? Sure. Is it communicating something truthful about the product? Sure. In an interesting manner? Absolutely (they found an analogy that brings together sound and flavor…very unusual!) One of the many things I like about this ad is that it’s such a simple idea, yet it rings so true – an easy marker for good advertising. Kudos to the folks at Ogilvy Mumbai for this baby…now may we never speak of it again!;)

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If you love your country, you’ll buy this product!

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I want YOU to buy this productSometimes while sitting around with my creative colleagues, we joke around that if you need more impact in an idea, just insert puppies, or a cute baby. Hey…it works!

All joking aside, there certainly ARE some ingredients that, when leveraged with cleverness in a communication, have the potential to hypercharge the idea and make it huge. One of those elements is “country”. Continue reading

Ad of the Day – August 31 (India)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: JWT
  • Location: Gurgaon, India
  • Client: Bharti Airtel (telecom)
  • Name: “Endless Goodbye”
  • Why I like it: Call me a romantic, but I think this resonates with anyone who was ever in a long distance relationship and had to go through these “hello-goodbyes”. Beyond that though (and it’s important to go beyond), the execution is very well done, it’s visually interesting and keeps your attention even when you know the trick. And finally, (and very importantly!) I think this links very well to the brand/product – it’s a real human insight that is credibly linked to what this brand has to offer. Man, I wish I had a mobile phone when I was back in college! Well done by the folks at JWT India.