Ad of the Day: December 22 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: N/A
  • Location: Los Angeles
  • Client: 20th Century Fox
  • Name: A Particular Set of Skills
  • Category: online/social media contest
  • Why I like it: Watch the video first. If you enjoy seeing Liam Neeson kick ass in the “Taken” move series, then you’ll enjoy this contest announcement. Then take a moment to appreciate the sheer brilliance of this marketing action. It lives at the precise intersection of advertiser, co-sponsor, target and medium – delivering an interesting and compelling “everybody wins!” that is actually extremely rare in these types of activities. Fox drums up inexpensive awareness of their upcoming release (the value of the prize they’re giving away? $0!) Linkedin is the perfect catalyst for a conversation about “skills” and becomes 1000% more relevant and hip to a younger audience than they were last week. Young professionals are given the chance to win big-time social currency while engaging with fun content, and social media once again is leveraged as both an amplifier and executor of activities, at less cost and offering bigger potential payback than traditional media. A slam dunk.

 

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Ad of the Day: November 12 (Oslo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo
  • Client: DMB (Bank)
  • Name: The 24 hour ad break
  • Category: Media/content
  • Why I like it: So great. An example of individual components meshing together to deliver a disruptive branded benefit. User generated content with advice is interesting, but not revolutionary. A benefit of 24 hour customer service sounds quite standard. Even a 24 hour media buy, which is quite unique, could come off as gimmicky if not backed up by a strong idea. And yet when put together, all of a sudden you’ve got a captive audience being served interesting and useful content which ties to your brand name and product offering, and the 24 hour format makes the combination incredibly disruptive (remember, if you’re not noticed, you’re not even in the game…). They probably blew their yearly media budget on this, so trying something so new must have taken heaps of courage. But the results speak for themselves.