If advertising jingles work so damn well, how come we never hear them anymore?

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I'd like to teach...(you know the rest)

Back in my early teens I lived in Montevideo, Uruguay. I was a puny pre-pubescent kid that was years away from needing to shave…but I nevertheless knew about a Razor/Shaving Machine store downtown, called “La Casa de la Afeitadora”. I even knew its exact street address: Yi 1436. Why would I know this? And why the hell did I remember it 27 years later, when I can barely remember the address of my current home? Continue reading

On Snoop Dogg, Usher, my 5 year old son, and brand linkage

• Exhibit a: My 5-year-old son’s favorite song is by Usher. You’d think it would be the Wiggles or something, but ask him and he really will say “the Usher song”.

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• Exhibit b: Two weeks ago while on vacation in Spain, I was listening to a local radio station and I heard a new song. It’s not at all in his traditional style, nor am I a huge fan of his, yet I knew within 3 seconds that it was by Snoop Dogg, and now when I hear it again, I’ll remember that.

Is there a lesson here for Madison Ave.? Continue reading