Back in my early teens I lived in Montevideo, Uruguay. I was a puny pre-pubescent kid that was years away from needing to shave…but I nevertheless knew about a Razor/Shaving Machine store downtown, called “La Casa de la Afeitadora”. I even knew its exact street address: Yi 1436. Why would I know this? And why the hell did I remember it 27 years later, when I can barely remember the address of my current home? Continue reading
• Exhibit b: Two weeks ago while on vacation in Spain, I was listening to a local radio station and I heard a new song. It’s not at all in his traditional style, nor am I a huge fan of his, yet I knew within 3 seconds that it was by Snoop Dogg, and now when I hear it again, I’ll remember that.
Is there a lesson here for Madison Ave.? Continue reading