Ad of the Day – Oct 25 (Amsterdam)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Wieden+Kennedy Amsterdam
  • Location: Amsterdam, Holland
  • Client: EA Sports FIFA12
  • Name: “Bury me”
  • Why I like it: Just so slick, like so much of the work coming out of this shop. Imaginative story, immersive writing, well acted, good special effects, clearly branded, larger-than-life feel, expertly paced and edited…the real deal. Oddly enough, W+K cranks out so much awesome work, including the now famous Nike “Write the Future” campaign, that this otherwise awesome add feels almost…ordinary. Talk about being spoiled! Soccer lovers, enjoy!

Ad of the Day – September 6 (Netherlands)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB Amsterdam
  • Location: Amsterdam, Netherlands
  • Client: Philips
  • Name: “What can light do?”
  • Why I like it: Not every ad of the day is going to be a home run. I’m split on this one. It started out very strong: I found the idea visually interesting and different, and the execution even better (ads should be improved when shot, but this doesn’t always happen!). The soundtrack added to a mild sense of whimsy and lightheartedness. And I recognized the location where this was shot (the big hints are on second 34, and 44). But then at the end it kind of unraveled for me, curiously at about the same time the song ended. Ultimately there was too much execution and not enough linkage to the benefit, and the brand. This could have been a spot for IKEA lighting…Check out the post on brand linkage for more, but this is an example of an ad that is beautiful, but ultimately short-changed the brand. (note: perhaps when viewed in the context of the entire campaign, the pieces fit together better. I’ll leave that door open.)